In a world permeated by stigmas, injustice, and misunderstanding, She.Her, a lingerie boutique in the historical Fillmore District in San Francisco, emerges as a sensually empowering haven dedicated to celebrating pleasure and unleashing desires. Curated for women and those who love women, She.Her tantalizes senses and sparks the imagination, encouraging visitors to strengthen connections through meaningful, intentional, and unfettered sexual explorations.
Designed and developed by Brett Susan Glickman, She.Her reflects her over 25 years of experience in retail development, providing customers with a delectable fusion of visual appeal, high quality, and affordability. Opening the doors to She.Her is evocative of unlocking the gates to sensory heaven, where – surrounded by warm, Mediterranean hues of purple and orange – visitors can indulge in the carefully curated selection of lingerie, toys, and silk dresses hand-made by women- and family-owned businesses.
What sparked the concept of She.Her were personal experiences and outdated notions Brett witnessed firsthand, especially during COVID-19. Amidst the pandemic, working as a retail executive, She.Her’s founder saw women struggling to strike a harmonious balance between motherhood, careers, relationships, and self-love, often choosing to neglect the last aspect. These experiences instilled in her a profound desire to shift the landscape and empower women to care for their emotional, physical, and sexual well-being.
Brett’s mission was cemented when her husband came upon a New York Times article – titled ‘Half the World Has a Clitoris. Why Don’t Doctors Study It?’ – which he forwarded to his wife. Struck by the immense orgasm gap permeating the world—men’s gratification being encouraged in Viagra ads while women’s pleasure is veiled in taboo—Brett dedicated her career to shifting that narrative and providing women with a space where they can discuss and explore their bodies’ cravings safely without shame, judgment, or constraint.
With a clear purpose in mind – empowering women to seek pleasure unapologetically – Brett traveled to an inspiring female retreat where – stimulated by spiritual discoveries and nature – she dreamed She.Her—a name written in bold purple ink and exuding the essence of femininity. In the Fall of 2023, she opened the boutique, igniting an era of boundless satisfaction. She adds, “I know one store won’t solve everything, but it’s a conscious effort to foster a world devoid of sexual stigma and stereotypes.”
In the passionate realm of She.Her, customers can peek into the world of seduction and lust in the Sultry & Explore collection, nurture a bond with a loved one or with oneself through floral bralettes and slip-on dresses from the Romantic & Connect assortment, and embark on a profound journey of self-discovery with refined pieces from the Elegant & Release collection.
Defying stigmas of female pleasure, intimate toys, stimulating gels, and tantalizing gadgets are proudly displayed on the shelves next to other She.Her products, instead of hiding in the shadows. A testament to Brett’s dedication to empowering women, She.Her invigorates the senses and invites everyone to discover the nuances of pleasure without shame.
“She.Her is simply a mood enhancer. I have witnessed the tremendous transformation of women who visit She.Her, and it often starts from the very first moment they touch the silky material of slip dresses or the tempting lace of lingerie,” shares Brett. “I don’t know what to expect from this path of empowerment, but I know where it ends – in a world that encourages unbridled sexual pleasure and where women can unapologetically savor the bold flavors of life.”
Written in partnership with Tom White.
